Gaga x Intel
Lady Gaga was supported by Intel Curie technology during her 2016 Grammy’s performance. She wore a ring equipped with a device that captured data based on her movement throughout the show. [namethemachine] and Strangeloop Studios transformed this information into a unique audio/visual expression.
Peter Sistrom analyzed the data provided by Intel to be used for the animation in the creation of the piece.
The piece was co-directed by Peter Sistrom of [namethemachine] and David Wexler of Strangeloop Studios. The two of them contributed heavily to the animation work along with a team of two other animators. Matthew Davis of [namethemachine] scored the piece.